Hi! I'm Natha!
A Digital Experience Designer
I turn strategy and design into seamless experiences that connect, inspire, and leave a lasting impact.
The Ordinary Campaign
Type
Social Media & Content
Year
Oct 2024
Tools
Context & Problem
Launching a new skincare product in today’s saturated market is more than just creating ads—it’s about building trust, credibility, and emotional connection. Consumers are bombarded with skincare solutions, yet they struggle to find authentic, science-backed recommendations tailored to their needs.
How can a product stand out, not just as another serum, but as the solution for sensitive skin?
Strategy & Solution
✅ Developed a data-driven storytelling campaign, positioning Soothing & Barrier Support Serum as a trusted, must-have product for dryness and redness.
✅ Designed an interactive content strategy, incorporating educational carousels, expert Q&As, and behind-the-scenes formulation insights.
✅ Built a community-first approach, focusing on consumer concerns rather than just product promotion—creating conversations that felt authentic, informative, and engaging.
Impact & Results
✅ Increased consumer trust, transforming The Ordinary’s audience into engaged brand advocates.
✅ Stronger visual identity, using a soft, calming color palette and minimalist typography to reflect the product’s soothing properties.
✅Organic social sharing, as the aesthetic appeal of the posts led users to save, share, and comment, extending the campaign’s reach beyond paid efforts.
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