Hi! I'm Natha!
A Digital Experience Designer
I turn strategy and design into seamless experiences that connect, inspire, and leave a lasting impact.
AR Skincare
Type
AR & Interactive Design
Year
Sep 2023
Tools
Context & Problem
People love discovering new skincare products through YouTube tutorials and reviews, but there’s a problem—buying the product isn’t easy. After watching a video, users have to manually search for the product, compare options, and navigate multiple websites. This long process creates frustration and lost sales.
How can we make shopping as easy as watching?
Strategy & Solution
✅ Created an AR-powered shopping experience where users scan a QR code directly from a YouTube video.
✅ The QR code takes them to a product page with details, application tips, and a direct purchase link.
✅ This eliminates the extra steps, allowing users to buy instantly without leaving the content they are engaged with.
Impact & Results
✅ Faster purchasing process—no more searching for product links.
✅ Increased engagement—users stay within the brand ecosystem instead of leaving to search elsewhere.
✅ Higher conversions—users can buy the product the moment they’re most interested.
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